One of the most exciting and challenging projects I’ve worked on this year was the design of the City Kicks website. City Kicks is Manchester Citys’ Kids Membership scheme and the site is a place fans can find out the latest news, watch videos and play games.
In order to view content on the site you would have to register to become a member of City Kicks, as a result of registering the age of the user could be captured. One of the unique aspects of the site was to tailor the content to the age of the user visiting. For example; some content such as social media elements would only appear if the member was a teenager where as some games would appear to everyone.