
This was part of a project called ‘surprise’. You’d open the first box to find another box, and another, and another, in the fourth box was a packet full of Jelly Brain badges(the surprise). On the back of each cereal box is a narrative about the origins of Jelly Brain.

this item (along with this other item: http://www.whatwhat.co.uk/whatblog/archives/30) should be available for overseas shipping
My god I’d love to own one of these, it’s just so Japanese.
mass produce, sell, now!
you guys are so unbelievable.
the colors are genious. i love this gradienttrendwhorekinkypink.